The Pantry Food Co-op
The Pantry Food Co-op is a conceptual community-owned produce store providing locally grown organic fresh food and plastic-free packaged products at affordable prices. They value sustainability and encourage shoppers to reduce waste by reusing jars, bottles and bags, and also provide tips about food, composting, gardening, and the environment.
The simple wordmark with a handmade feel and the navy and ochre colour palette is a modern take on the retro-style ‘general store’ sign.
A number of simple line illustrations were also created to support the conceptual project.