Greeting Card Designs
GIFT WRAP PATTERN
gift tag DESIGN
Established in 1874, Waverley Mills is Australia’s oldest working textile mill producing ethical, designer wool products that are guaranteed to last.
Waverley Mills approached me to create some greeting cards to add to the gifting experience in their retail and e-commerce store. We opted for a minimalist vibe to complement their existing brand and appeal to the classic style of their audience, along with some illustrated Australian native plants to tie in with the Australian Made aspect of their brand.
These illustrations were then used for a special gift wrap for their Mother's Day campaign, along with a custom gift tag featuring the wattle illustration with foil printing.
They also requested a custom illustration of the mill buildings to be used on a postcard to provide visitors to the mill with something they can share with family and friends on their visit to Launceston, Tasmania.