STRATEGIC BRAND DESIGN FOR VALUES-LED BUSINESSES
Your business has grown… now it’s time for your brand to bloom
Let’s get you out of the weeds and cultivate a brand identity that speaks to your people and supports your next stage of growth.
Take your brand from scattered to strategic
Let’s co-create a brand that connects and inspires action
Your business has evolved but your visuals haven’t kept up. Instead of supporting your growth, they’re beginning to feel inconsistent, DIY, or disconnected from the quality of your work.
Now you’re ready for a brand that…
Feels more aligned and truly reflects your values and quality
Attracts the right people who care about the same things as you
Stands out and gets you seen as the go-to in your industry
Say goodbye to…
DIY logos that never feel quite right.
Feeling embarrassed, left behind or disconnected from your brand.
Wasting hours tweaking your branding in Canva instead of growing your business.
Missed opportunities because your brand didn’t reflect the true quality of what you offer.
Say hello to…
A renewed sense of confidence in how you show up (online, in person, and everywhere in between).
Charging what you’re worth because your brand now attracts the right people who appreciate your expertise.
Clarity that comes from understanding your purpose and positioning on a deeper level.
And yes… freedom from the Canva rabbit hole.
Packages & Investment
The Blooming Brand
custom brand strategy + design
For purpose-driven businesses ready for a strong brand identity that supports their next stage of growth and connects with their people.
This is a collaborative experience where we co-create your brand together through discovery sessions and in-depth research to get to the heart of your brand: who you’re for, how you’re positioned and what impact you create.
Together, we develop an intentional brand that can grow sustainably and position you as the go-to in your industry.
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Brand Strategy + Creative Direction
60-90min 1:1 discovery session to chat about your goals, audience, vision and more.
Extensive research into your industry, competitors, audience and positioning.
Audit of your current brand to understand how you’re perceived now and where we need to go.
2 creative directions based on the strategy for you to choose from.
Concept Development
One fully developed, impactful brand identity based on the approved creative direction including application examples to help you envision your brand in real life.
Two rounds of refinement included if necessary.
Brand Suite
You'll have a comprehensive brand suite including bespoke patterns/icons all tailored to resonate with your ideal client.
Full logo suite (e.g. primary, secondary, icon/submarks)
Colour palette
Supporting type selections
Brand icons/patterns
Collateral
2 x small print items (business card, notecard, flyer etc)
Editable social media templates (Canva)
Brand Toolkit
Social media profile images ready to go (Instagram, Facebook etc)
Final logo files in print + digital formats
Comprehensive Brand Guidelines (approx. 30 pages) including file type + logo usage explanations so you can carry out your new brand consistently and confidently.
Support
Two weeks of email support for any questions you may have
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You’re an established business seeking a complete strategic branding solution
You feel a disconnect between the quality of your work and how your brand currently looks to the world
You’re ready to scale or launch new offers and need a visual identity that can grow with your ambitions
You value collaboration and want a design partner who gets to the heart of "why" you do what you do
You want to stop second-guessing your design choices and feel confident showing up as the go-to expert in your industry
You’re tired of blending in and are prepared to invest in a unique, strategic brand that can’t be replicated.
You’re ready to define (or redefine) your market position, brand’s vision, audience etc
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From $3,900 AUD
10% discount on additional collateral available for 6 months after completion
Approx. 8 weeks (depending on feedback turnaround and deliverables required)
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Each business is unique. Below are some ideas of common add-ons to get the ideas flowing:
Packaging
Stationery / Postcards / Brochures
Slide Decks
PDF Guides / Workbooks
Squarespace Website (one-page website from $2000, multi-page website from $5000)
The Budding Brand
essential identity + launch toolkit
This package is designed for emerging businesses that need a professional, intentional brand identity to launch (or relaunch) with confidence.
This doesn't include the deep-dive strategy workshops, but it covers the essentials so you can hit the ground running. We’ll distil your vision into a cohesive visual identity that makes a memorable first impression and gives you a solid foundation to grow from.
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Questionnaire + Creative Direction
Self-guided questionnaire for you to complete prior to the start date to help me understand your brand and vision.
Research into your competitors, industry and audience
2 creative directions (mood boards) for you to choose from.
Concept Development
One fully developed brand identity based on the approved creative direction including application examples to help you envision your brand in real life.
Two rounds of refinement included if necessary.
Brand Suite
At the end, you'll have a starter brand suite that makes a memorable first impression.
Mini logo suite (primary, secondary, submark)
Colour palette
Supporting type selections
Brand Toolkit
Social media profile images ready to go (Instagram, Facebook etc)
Final logo files in print + digital formats
Mini Brand Guide (approx. 10 pages) including file type + logo usage explanations so you can carry out your new brand consistently and confidently
Support
One week of email support for any questions you may have
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You’re a new business ready to launch for the first time and want to make sure you look established and professional from day one.
You’re currently DIY-ing your visuals and feel like your current look doesn't reflect the high quality of the work you actually do.
You need a streamlined process that delivers high-quality results without a months-long timeline or multiple strategy sessions.
You want a "starter" brand that isn't generic. You still value intentional and professional design but need the essentials to get moving.
You want to test your brand in the market before committing to a full strategy.
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From $2,000 AUD
10% discount on collateral when purchased at the time of booking.
Approx. 3 weeks (depending on feedback turnaround and deliverables)
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Each business is unique. Below are some ideas of common add-ons to get the ideas flowing:
Packaging
Stationery / Postcards / Brochures
Slide Decks
PDF Guides / Workbooks
Squarespace Website (one-page website from $2000, multi-page website from $5000)
Every business is unique
The scope, scale, and deliverables are different for every business. Once we’ve had a chat, I’ll provide a custom proposal tailored to your business’ needs.
how it works
Sow. Grow. Bloom.
A calm, strategic process that helps your brand bloom with confidence
Sow
(strategy)
We start off by sowing the seeds of your brand. Through a questionnaire and one-on-one discovery session, we’ll dig into your goals, audience, unique positioning + more, so your branding has a clear direction from the very beginning.
I listen closely to understand what you need and how you want your brand to feel. You’ll walk away with clarity, and we’ll have a solid foundation to build on.
Grow
(design)
Everything now starts to grow and take shape.
Using the strategy we’ve defined, I create a brand identity that feels like you and is aligned with your audience. No more second-guessing, tweaking Canva files or going around in circles.
You’ll see your brand evolve into visuals that feel intentional and resonate with the people you want to reach.
Bloom
(transformation)
This is where your brand blooms!
With your strategy, identity and visuals working together, your brand becomes something you’re proud to share.
You’ll have the tools and confidence to show up clearly, stand out from competitors and attract your ideal clients with ease.
If this sounds like you, then we’d be a great fit
Purpose-led founder who values thoughtful, quality design
You’re ready to invest in a professional, cohesive brand identity
You value connection + collaboration and trust me to guide the creative process
Above all… you’re a good brand doing blooming good things aka sustainability, cruelty-free, inclusion, slow-made, arts, culture, nature-driven (you get the gist)
FAQs
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No, I don’t offer a logo only option. Why? Your logo rarely stands alone. The fonts, colours, imagery – anything you use to visually represent your business – all work together to strengthen your brand’s message. A cohesive brand identity gives your audience a better brand experience, leading to greater connection, confidence, trust and loyalty.
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Unfortunately, I cannot recreate yours, or someone else’s concept.
My process involves a lot of research and brainstorming, and is highly conceptual. While I do take your ideas into consideration, it’s important to understand that a logo should be created for your audience, not just to look ‘pretty’.
If you’re looking for someone to reproduce your idea exactly, then we’re probably not the right fit, as I love working with clients who trust me and let me create something that works for their business and audience.
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These figures are guides only, because no two projects are the same. Every business has a unique set of needs, e.g. a branding project for a 10-person business would include more in-depth strategy and collateral than for a new sole trader.
After we’ve had a consultation call, you’ll receive a bespoke proposal that outlines exact pricing and how we will work together to reach your unique business goals.
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I follow the One Concept Method. After we’ve aligned on your brand strategy and you’ve selected one of two creative directions (mood boards), I dedicate my focus to developing one complete, high-impact brand identity.
Why just one? In my experience, presenting multiple "filler" options only leads to decision fatigue. By the time I reach the design phase, the strategy has already dictated the best path forward. Instead of giving you three "maybe" options, I deliver the one strategic solution that most effectively answers the brief, connects with your audience and supports your growth.
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After the initial deposit is paid and contract signed, I’ll send you a questionnaire to get to know your business.
My branding process works best if you have a clear idea of who your target market is, how you want your brand to be seen and how you want your clients to feel when they interact with your brand.
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A 50% non-refundable deposit is required to secure your spot in my schedule. Payment via direct deposit is preferred (for Australian clients), but I also accept credit card payments via Stripe (with a small processing fee added). For large projects, I’m happy to do a payment plan split into 3-4 instalments.
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Yes I can also work with you on a Squarespace website for a service based business or simple e-commerce store!
I recommend Squarespace as it’s a flexible platform that always stays up to date. You don’t have to constantly update plugins or hire a developer every time you want to make a change. You can be confident that years down the road, your website will still work for you.
If you need a Shopify or custom Wordpress site I can refer you to a specialised web developer in my network.
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The Budding Brand is perfect if you're a brand new business or currently have DIY branding that needs updating. The Blooming Brand is for established businesses ready for a rebrand that aligns with where their business is heading.
If you're unsure, let me know and we can discuss which option makes the most sense for your stage of business.